Target Marketing Program
Research shows that when a new car dealership closes, the majority of car owners continue to use a new car dealer service department, even in a less convenient location.
This is your chance to change that!
The Car Care Professionals Network (CCPN) Target Marketing Program was created to help its member repair shops grab a business advantage from closing dealerships.
The direct mail program enables shop owners to reach households most likely to own one or more of the targeted vehicles by year, make and zip code. Your potential customers receive promotional postcards letting them know that you are ready and available to meet their vehicle's maintenance and service needs.
By knowing who most likely owns the vehicles you want to target, you have the opportunity to:
- Grab business from closing dealerships.
- Find vehicle owners readily looking for somewhere to service their cars.
- Find potential customers with vehicles your technicians specialize in.
- Decrease promotional mailing costs by placing promotions exactly where they belong: where your customers are.
- Create and send promotions directly targeted to those owners.
- Gain new customers!
- Compete with dealerships and other competitors converting to "service only."
Take advantage of the CCPN Target Marketing Program today!
For a step-by-step procedure, look at the "CCPN Target Marketing Program How-To Instructions" document below.
This program is available only to CCPN members. For more information, contact Sue Kalish or Gina Lemon at 301-654-6664, or email sue.kalish@aftermarket.org